The Made In Tennessee Concert Series

Tennessee wasn't attracting enough millennial tourists. But millennials don't travel like the rest of the population--they chase unique, sharable experiences that can create a feeling of FOMO on social media. So, since Tennessee's main brand positioning is The Soundtrack Of America, we created a series of free, unique concerts that could only happen in Tennessee.

Custom Posters and Print

For each show, we created one-of-a-kind posters for all attendees to commemorate the event. Fun fact: after a show, one popped up on eBay for $100. That must mean we're doing something right. 

Kelsea Ballerini

A recap of Kelsea's homecoming show at her high school in Knoxville, Tennessee.

Go Bobcats. 


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