Betsy J.
It's a Gen-Z thing, babe
They're actually the first demographic to prefer horror over comedy.
At the same time, they're scared of...interesting things. Things that won't kill them. But, distracted driving will.
On average, eight people every day die from using their phones while driving. Yet, Gen-Z isn't scared of that.
But they should be.
In partnership with NHTSA and The Ad Council. Shot with friends Adam & Ellen, edited by Eric Argiro.
