Betsy J.

Case Study (and that's my voice!)

:30 spot

Branded content: behind the scenes. 

To continue the theme of many different things coming together to make something beautiful, we also had eight unique influencers come together to take over the Kashi Instagram. With three waves--cereal, bars, and powders--we gave them each a unique ingredient and had them take a photo that would eventually come together to make something bigger.